"I'm a lover of all things pretty and simplicity. I am inspired by the land, the natural shapes and lines that can be found in nature."
Meet Valeria Vidal, an interior designer by passion and profession. Her work included store design for luxury and high street brands such as Louis Vuitton, Berluti and Aldo shoes. Valeria changed gears on moving to Bahrain, she now offers interior design services to residential projects for private clients. She is what many would consider a local islanders as her brand .V. Designs was created with emphasis on refined local craftsmanship.
TOD: We absolutely love your range of vases in beautiful earthy tones, tell us about how the idea came about?
VD: From my passion for design and architecture was born the desire to create objects handcrafted by local artisans. I'm a lover of all things pretty and simplicity. I am inspired by the land, the natural shapes and lines that can be found in nature. Whether it is from the geometry of a palm tree or the sand waves created by the blowing wind, nature is home to the most beautiful shapes, textures and colours. I also keep up with design trends-that definitely has a big influence on my style. Modern, minimalist with an ethnic touch!
TOD: We love that you chose to integrate cultural preservation in your brand-what made you do it and what are the challenges you face?
VD: When I moved to Bahrain 4 years ago, I wanted to learn as much as I could about the country's history and cultural heritage. I really believe that this is the best way to truly integrate and get rooted as an expat. I met many wonderful artisans with whom I kept in touch over the years for personal projects. When I decided to create my own business, it was only natural to reach out to them to make my designs come to life. I mean, I will not lie, not all the artisans I’ve met were comfortable with trying new things. My attention to detail wasn’t always well received but when you find the right partners, magic happens! Bahrainis are so warm and open minded, I feel privileged to showcase their incredible craftsmanship!
"I am so very proud of this bag! I’ve always owned a basket bag for as long as I can remember... I find it very special to be able to create one entirely made in Bahrain!"
TOD: Tell us about your newest product-inspired by France where you’re from?
VD: I am so very proud of this bag! I’ve always owned a basket bag for as long as I can remember. I spent all my childhood summers in France where my grandparents had a beach house. In France, men and women own this type of basket in their home. From Sunday market to a day at the beach, “le panier” (that’s French for basket) is our go to bag. I find it very special to be able to create one entirely made in Bahrain! The basket is hand weaved with dried palms by Bahraini women and the leather straps are handcrafted by a local leather worker.
TOD: What’s next for you on this journey of creating beautiful sustainable products that everyone wants a piece of?
VD: There is something so pure and soft about working with natural materials and pure lines. My next collection will showcase more of that. Think tableware pieces such as standing bowls, candle holders and coasters, all with a Scandinavian vibe. I would also love to extend my designs and work on larger accent pieces, furniture for example…a suivre!
You can find .V. Designs pieces at Qalat al Bahrain giftshop, Singapore Flowers Cult8 (Aali Mall from October), Makeshiftstudio (Andalus Park) and Al Riwaq Art Space (Manama).
Follow us on Instagram @v.design.bh